Hello and welcome to my website. I am Rosamund McFadden, but unless I am in trouble you can call me Ros. I have a diverse background of experience starting with an interest in art and ending with an interest in feeding babies! 

 

I was a fashion student, studying at the London College of Fashion in the late 1980’s. I moved to Milton Keynes in 1988 and worked in merchandising for fashion retailers before starting a family, with the birth of my eldest daughter Alicia in 1995.  I went on to have a son Oliver 18 months later and started working for Argos head office in catalogue production and eventually in supply chain and e-procurement.  Not the most logical employment route for a fashion student.  I had another child Elliot in 1999 and found myself with 3 children under five, as the main wage earner in the family, working full time in a demanding job and then….. divorced, met the love of my life and had my fourth child D’Arcy in 2004.  It was when I was pregnant with my last child that I lost my job. This motivated me to retrain and after achieving a first class honours degree in Midwifery at Northampton University I joined Milton Keynes Hospital as a registered midwife. 

 

I was a registered midwife from 2009 to 2021, working in the hospital and community settings, but since 2014 I have specialised in the area of breastfeeding, a long time passion of mine after breastfeeding all four of my children with varying success.

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In 2014 I qualified as an International Board Certified Lactation Consultant (IBCLC) and was promoted into the role of Infant Feeding Lead Midwife at Milton Keynes University hospital in 2016. I took on the project lead role for the UNICEF Baby Friendly Initiative and became a qualified tongue tie practitioner after training with the University Hospital Southampton NHS trust.

 

In 2015 I was diagnosed with Breast Cancer, an irony for a breastfeeding specialist.  I thank my role and knowledge for the fact that I spotted a change in my breast early, I only had Stage 1 disease and that is why I am here today. This was the catalyst for the life changing decision to follow my dream of starting a business to find solutions to support breastfeeding mothers, their families and support businesses who employ these women or their partners to understand their responsibilities and the parents’ needs. 

 

As my Linked in profile states, I am an advocate for women and babies’ health, with entrepreneurial tendencies in the world of lactation.  So in a nutshell I am a fashionista, lover of art, with a variable history in the retail business, a senior health professional and a proud Mum of four wonderful children.